Together Sony Le PLEX HD and Akhtar will create a community of quality cinema lovers, the broadcaster said. The channel has roped in writer director Zoya Akhtar as community ambassador. He added that the channel will not only showcase critically acclaimed films but also build an ambience around them in a way that enables great conversations and will help create a common ground for people to build a community of quality movie lovers. The market for non-mainstream cinema is currently underserved in our country and Sony Le PLEX HD aims to cater and own this segment.” One, being the mainstream cinema offering action and special effects movies, while the other is the non-mainstream cinema that focuses on the storyline, plot and the acclaim of the movie. Saurabh Yagnik, EVP and Business Head, English Cluster, SPN, said, “The growth of Hollywood cinema in India has resulted in segmentation of audiences into two distinct categories.
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